Brand Audit Summary for Sundipmayonnaise.

We are one of the most innovative and energetic leading food company form Pakistan. We have been in business for the past 3 generations. Naurus is offering food products under than brand names of NAURUS, CHATKHAAR, LAZZAT, SUNDiP & AHMED KARACHI HALWA MERCHANT. The company also offers products in Private Label

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

product range includes Pickles, Desserts, Spices, Fruit Jams, Sauces, Marinades, Cooking Pastes, Chutneys, Natural Honey and over 200 different products

Quality: 74.5%

Familiarity: 84.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 74.5%

Innovation: 74.5%

Overall Score

B+ 76.72%

Fair

Quality

74.5

Somewhat Known

Familiarity

84.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

TRUST

Somewhat Trusted

B+

CUSTOMER
LOYALTY

Moderate

B+

BRAND
MESSAGING

Weak

B+

SUSTAINABILITY

Minimal

B+

INNOVATION

Slow to Change

B+

Expert Analysis