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Brand Name Hellmannmayonnaise
Company Unilever.pk
Category Food & Beverages – Mayonnaise
Market nationwide,international_market
Rating Updated 13th Oct 2025

Brand Audit Summary for Hellmannmayonnaise.

Hellmaan is an international brand established over 100 years ago.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Established over 100 years ago, we are one of the world’s largest consumer goods companies. We are known for our great brands and our belief that doing business the right way drives loyalty.

Quality: 95%

Familiarity: 95%

Affordability: 74.5%

Availability: 95%

Trust: 95%

Customer Loyalty: 95%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A+ 91.56%

Excellent

Quality

95

Well Known

Familiarity

95

Expensive

Affordability

74.5

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Expensive 74.5%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis

Hellmaan is an international brand established over 100 years ago.