Brand Spotlight : Insights and Ratings

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Brand Name Hankies
Company Hankies & Freedom
Category Personal Care & Services – Tissue
Market nationwide
Rating Updated 8th Sep 2025

Brand Audit Summary for Hankies.

widely known brand in terms of marketing and affordability Read More

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

one of the popular brands of tissue sector Read More

Quality: 95%

Familiarity: 84.5%

Affordability: 84.5%

Availability: 95%

Trust: 84.5%

Customer Loyalty: 95%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A+ 90.33%

Excellent

Quality

95

Somewhat Known

Familiarity

84.5

Fairly Priced

Affordability

84.5

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Easily Accessible 95%
TRUST
Trusted
A
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis

It is among the top brands of pakistan with market share up to 30% Read More