Brand Audit Summary for Kausar Masala.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 84.5%
Use good quality raw material
Familiarity: 74.5%
Not as familiar as other brands
Affordability: 84.5%
Prices are market competitive
Availability: 74.5%
Limited availability in market
Customer Loyalty: 74.5%
Due to non availability in local market
Brand Messaging: 74.5%
Not as much promotions and marketing
Overall Score B+ 78.94%
Low Awareness
Familiarity
74.5
Fairly Priced
Affordability
84.5
Limited
Availability
74.5
