Brand Spotlight : Insights and Ratings

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Brand Name Laziza
Company convenience Food Industries Pvt Ltd
Category Food & Beverages – Recipe & Spices
Market nationwide
Rating Updated 4th Aug 2025

Brand Audit Summary for Laziza.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Quality is not as good as top brands of pakistan

Familiarity: 95%

Well known brand for desserts

Affordability: 74.5%

Prices are comparatively high

Availability: 95%

Easily available in stores and shops around the country

Trust: 95%

A high trust worthy brand

Customer Loyalty: 95%

Due to its taste

Brand Messaging: 84.5%

Brand message is conveyed around different communication channels

Sustainability: 95%

Innovation: 95%

For its recipe mix

Overall Score
A+ 90.39%

Good

Quality

84.5

Well Known

Familiarity

95

Expensive

Affordability

74.5

Easily Accessible

Availability

95

QUALITY Good 84.5%
FAMILIARITY Well Known 95%
AFFORDABILITY Expensive 74.5%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis