Brand Audit Summary for Laziza.

Final Brand Story:

Quality: 84.5%

Quality is not as good as top brands of pakistan

Familiarity: 95%

Well known brand for desserts

Affordability: 74.5%

Prices are comparatively high

Availability: 95%

Easily available in stores and shops around the country

Trust: 95%

A high trust worthy brand

Customer Loyalty: 95%

Due to its taste

Brand Messaging: 84.5%

Brand message is conveyed around different communication channels

Sustainability: 95%

Innovation: 95%

For its recipe mix