Brand Spotlight : Insights and Ratings

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Brand Name Mountain Dew
Company Pakistan Beverages Pvt Ltd
Category Food & Beverages – Beverages (Soft Drinks, Juices)
Market nationwide
Rating Updated 31st Oct 2025

Brand Audit Summary for Mountain Dew.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Familiarity: 84.5%

Affordability: 95%

Availability: 95%

Trust: 84.5%

Customer Loyalty: 74.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 90.39%

Excellent

Quality

95

Somewhat Known

Familiarity

84.5

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Trusted
A
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis