Brand Audit Summary for Mountain Dew.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 95%
One of the top quality brands of country
Familiarity: 95%
Popular among youth of Pakistan
Affordability: 95%
Prices are affordable
Availability: 95%
Available in all shops and stores of country
Trust: 95%
Highly trusted by youth of country
Customer Loyalty: 84.5%
Youth are loyal because of its unique flavor
Brand Messaging: 95%
Use all mediums of communication for brand messaging
Innovation: 95%
Innovation for its unique bottle design and packaging
Overall Score A+ 93.83%
Well Known
Familiarity
95
Affordable
Affordability
95
Easily Accessible
Availability
95
