Brand Audit Summary for pakolamilk.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 74.5%
As per Google Rating
Familiarity: 84.5%
Not as popular as Pakola Flavored Milk
Affordability: 84.5%
Prices are market competitive
Availability: 64.5%
Holds pnly 3% share in milk market as per VIS survey
Customer Loyalty: 74.5%
Due to low availability
Brand Messaging: 74.5%
Not as much promotion
Overall Score B+ 78.94%
Somewhat Known
Familiarity
84.5
Fairly Priced
Affordability
84.5
Rarely Available
Availability
64.5
