Brand Audit Summary for Mezan cooking oil.

Overall Score: 86.89%

Quality Score: 84.5%

Focus on health benefits with consistent product quality.

Familiarity: 95%

Growing brand recognition in the market.

Affordability: 95%

Priced competitively for health-conscious consumers.

Availability: 95%

Expanding distribution channels nationwide.

Trust: 84.5%

Building consumer trust through quality offerings.

Customer Loyalty: 84.5%

Increasing repeat purchases indicating loyalty.

Brand Messaging: 84.5%

Emphasis on balanced nutrition and health.

Sustainability: 84.5%

Initiatives underway to enhance sustainability.

Innovation: 74.5%

Introduction of health-focused product variants.