Brand Audit Summary for CanOlive.

Overall Score: 81.17%

Quality Score: 84.5%

Smooth texture and clean aroma. Preferred for healthy cooking. Consistency in batch quality is a notable strength, especially in blended variants.

Familiarity: 84.5%

Known among health-conscious consumers in major cities but still lacking broad recognition in rural or semi-urban markets.

Affordability: 84.5%

Higher priced than generic brands, but competitive within the premium olive/canola segment. Viewed as a cost-effective healthy option.

Availability: 84.5%

Easily available in urban supermarkets and online, but still expanding presence in small towns and general trade outlets.

Trust: 74.5%

Positive perception among its core urban user base, especially for health-focused variants. Limited mass-market exposure prevents higher trust ratings.

Customer Loyalty: 74.5%

Loyal niche following among health-conscious users. Limited repeat purchase frequency in broader consumer segments due to pricing and availability.

Brand Messaging: 84.5%

Focuses on health, purity, and active lifestyles. Messaging is consistent across digital channels but lacks large-scale emotional storytelling.

Sustainability: 74.5%

Packaging claims to be eco-friendly, but no major sustainability or CSR campaigns observed. Limited visibility on environmental initiatives.

Innovation: 84.5%

Blended oil strategy, eco-packaging, and digital-first marketing make CanOlive innovative within its niche, though not a market leader in R&D.