Brand Audit Summary for Kisan.

Overall Score: 79.11%

Quality Score: 74.5%

Performs adequately for frying and daily cooking, but lacks refinement and may leave residue over extended use. Not ideal for health-specific diets.

Familiarity: 95%

Kisan has long-standing brand recall, especially among older consumers and in non-urban areas. However, urban youth show low engagement.

Affordability: 95%

Kisan is among the most affordable branded cooking oils in Pakistan, often undercutting competition in price-sensitive markets.

Availability: 95%

Strong supply chain presence in wholesale markets and kiryana stores. Especially dominant in rural areas of Punjab and interior Sindh.

Trust: 74.5%

Trusted by long-time users, but brand lacks current transparency and engagement with quality-conscious audiences.

Customer Loyalty: 74.5%

Moderate loyalty from traditional users, but brand switch is common among younger and health-aware consumers.

Brand Messaging: 74.5%

Lacks recent advertising or consistent messaging. Past slogans are outdated, and digital presence is minimal.

Sustainability: 64.5%

No public sustainability programs or environmental efforts. Uses basic plastic packaging with no claims of recyclability or eco-friendliness.

Innovation: 64.5%

No major innovation in product types, packaging, or messaging over the past decade. Missed opportunities in health and sustainability segments.