TRUST
| Brand Name | Dalda |
| Company | Dalda Foods Ltd |
| Category | Food & Beverages – Cooking Oils & Banaspati |
| Market | urban_major_cities,semi_urban_areas,rural_areas,nationwide,international_market |
| Rating Updated | 3rd May 2025 |
Brand Audit Summary for Dalda.
Dalda Oil stands as one of Pakistan’s most iconic and trusted edible oil brands, known for its legacy of quality, consumer trust, and wide market presence. This report evaluates Dalda’s brand performance across key attributes including trust, quality, availability, value for money, and sustainability. Insights gathered reflect its strong positioning, market reach, and relevance across diverse consumer segments.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Overall Score: 90.33%
A premium, emotionally connected brand with consistent quality and trust, Dalda stands strong as the top brand in terms of value and mass-market affordability.
Quality Score: 95%
Known for high-quality standards and consistent taste.
Familiarity: 95%
Iconic brand with deep-rooted presence in the market.
Affordability: 84.5%
Slightly premium pricing reflecting quality.
Availability: 95%
Widespread distribution across urban and rural areas.
Trust: 95%
Decades of consumer trust and brand reliability.
Customer Loyalty: 84.5%
Strong emotional connection with consumers.
Brand Messaging: 95%
Emphasis on family values and health.
Sustainability: 84.5%
Engaged in community and health initiatives.
Innovation: 84.5%
Continuous product development and marketing strategies.
Overall ScoreA+
Highly Trusted
A+
CUSTOMER
LOYALTY
LOYALTY
High
A
BRAND
MESSAGING
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A
Brand Index Analysis
Dalda’s strong legacy, extensive distribution, and emotional advertising have made it a household name. The brand ranks high in consumer trust, quality, and availability. It continues to innovate with fortified products and health-focused variants. However, it narrowly trails behind the market leader in affordability and perceived value-for-money among budget-conscious consumers. Despite this, Dalda remains a top choice for premium buyers and loyal users nationwide.