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Brand Name
expresspower
Company
colgatepalmolive
Category
Household Products – Detergent
Market
nationwide
Rating Updated
30th Oct 2025
Brand Audit Summary for expresspower.
Express Power is an economical detergent brand from Colgate-Palmolive (Pakistan) Ltd. that emphasizes a "clean, bright wash" at an affordable price by tackling tough stains with unique stain fighters and active particles. The brand aims to provide superior cleaning and savings, making it a value-driven choice for households in Pakistan.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Final Brand Story:
Express Power is a Pakistani detergent brand, hat competes as a price-conscious alternative to more premium brands like Ariel and Surf Excel
Quality: 95%
High end quality materials are used
Familiarity: 95%
Most popular brand of pakistan
Affordability: 84.5%
Prices are little high as compared to other brands
Availability: 95%
Widely available nationwide
Trust: 84.5%
Considered trusted because of its quality and consistency
Customer Loyalty: 84.5%
Customers are loyal to brand
Brand Messaging: 95%
Very strong brand communication as compared to similar category brands
Sustainability: 95%
Innovation: 95%
Considered as market leader in its category
Overall Score
A+91.50%
Excellent
Quality
95
Well Known
Familiarity
95
Fairly Priced
Affordability
84.5
Easily Accessible
Availability
95
TRUST
Trusted
A
CUSTOMER LOYALTY
High
A
BRAND MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+
Expert Analysis
The brand's analysis shows a strategy of offering high-value performance to appeal to middle-income consumers, though it faces intense market pressure from dominant competitors and rising local options
Overall Score 
