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Brand Name soghatekhaspickles
Company soghatekhas
Category Food & Beverages – Pickles
Market semi_urban_areas,nationwide
Rating Updated 17th Oct 2025

Brand Audit Summary for soghatekhaspickles.

"Soghat e Khas" is a Pakistani brand that sells authentic, homemade-style food products, with a particular focus on traditional pickles, chutneys, and preserves (murabba).

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

A well known brand of pickles in Sindh province, available on its online store and in domestic market with nominal rates.

Quality: 74.5%

Familiarity: 74.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
B+ 77.83%

Fair

Quality

74.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Fair 74.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis

A high quality pickle brand with strong roots in local market, rates are low as compared to other brands of same category, not as popular as other brands