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Brand Name Mehranpickle
Company Mehran Food
Category Food & Beverages – Pickles
Market nationwide,international_market
Rating Updated 17th Oct 2025

Brand Audit Summary for Mehranpickle.

Mehran is a well-known Pakistani food brand with over 50 years of history, celebrated for its spices, spice mixes, and a wide range of products that includes pickles, rice, and chutneys.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Mehran Foods' overall brand performance is strong, driven by consistent export awards, brand diversification beyond pickles into spices and ready-mix recipes, and ISO and HACCP certifications.

Quality: 95%

Familiarity: 95%

Affordability: 95%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A+ 90.33%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Moderately Available

Availability

84.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis

Mehran's pickle brand is a well-established global food company known for its high-quality, authentic taste. Key aspects of the brand analysis include its focus on using premium, natural ingredients, advanced production technology, and a diverse product range that includes mixed pickles, mango pickles, and chili pickles, all packaged to maintain freshness.