Brand Spotlight : Insights and Ratings

Explore Expert Reviews, Consumer Ratings, and a Comprehensive Overview of Your Favorite Brands.

Brand Name Ahmedpickles
Company ahmedfoods
Category Food & Beverages – Pickles
Market nationwide,international_market
Rating Updated 17th Oct 2025

Brand Audit Summary for Ahmedpickles.

Ahmed Foods is a Pakistani food company founded in 1952 by Zameeruddin Ahmed in Karachi, which has grown from a small producer of pickles to a large manufacturer with a wide range of products, including jams, spices, and ready-to-eat meals. The brand is known for its focus on quality, authenticity, and a diverse product line that serves consumers in Pakistan and internationally.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Ahmed Foods has a mixed brand performance, having gone from being a pioneering Pakistani food company to facing market decline due to internal issues, while also showing signs of recent revival and a

Quality: 95%

Familiarity: 95%

Affordability: 84.5%

Availability: 95%

Trust: 95%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 92.67%

Excellent

Quality

95

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis

Ahmed Foods is a Pakistani food company with a history of success, but its brand analysis shows a brand that has struggled with internal issues since the founder's death in 1988, leading to weakened market standing despite its historical strength in traditional Pakistani packaged foods.