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Brand Name Mitchellspickles
Company Mitchells Fruit Farms Ltd
Category Food & Beverages – Pickles
Market nationwide,international_market
Rating Updated 17th Oct 2025

Brand Audit Summary for Mitchellspickles.

Mitchell's is a Pakistani food products company, established in 1933 by Francis J Mitchell, that manufactures and sells a wide range of farm and confectionery products. Known for its quality, the brand's products include jams, preserves, juices, sauces, ketchups, and chocolates. The company emphasizes its connection to its farms and aims to deliver farm-fresh products to consumers through a variety of processed goods.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Mitchell's overall brand value is reflected in its market capitalization of PKR 4.87 billion as of October 15, 2025.

Quality: 95%

Familiarity: 95%

Affordability: 95%

Availability: 95%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
A+ 90.33%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis

Mitchell's Foods is a Pakistani food company with a strong brand legacy built on high-quality, farm-fresh products like jams, squashes, and confections. Its SWOT analysis shows strengths in its long history and integrated farming, but weaknesses in limited promotions and diverse packaging. Opportunities lie in new product lines and market expansion, while threats come from intense competition.