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Brand Name Shezanpickle
Company Shezan International Limited
Category Food & Beverages – Pickles
Market nationwide
Rating Updated 17th Oct 2025

Brand Audit Summary for Shezanpickle.

Since its inception in 1964, Shezan has evolved into a top-notch, internationally acclaimed food brand that is set apart due to the impeccable quality. With our wide range of products made with the freshest fruits and vegetables from our orchards, Shezan aims at providing you the diverse flavors of Pakistan.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

The brand emphasizes providing diverse flavors of Pakistan, with its pickles being a key product in a wider range of items like juices and jams

Quality: 84.5%

Familiarity: 95%

Affordability: 84.5%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A 88.00%

Good

Quality

84.5

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Moderately Available

Availability

84.5

QUALITY Good 84.5%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis

Shezan's pickle brand is a product of Shezan International Limited, a Pakistani food company known for its quality, diverse product range including pickles, juices, and ketchup, and strong distribution network. The brand benefits from the parent company's reputation for quality, backed by achievements like ISO certifications and quality awards. However, it has faced challenges such as negative publicity due to religious controversies and pressure from rising inflation and taxes, which have affec