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Brand Name Kraft Real Mayo
Company Kraft Foods
Category Food & Beverages – Mayonnaise
Market nationwide
Rating Updated 13th Oct 2025

Brand Audit Summary for Kraft Real Mayo.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Familiarity: 84.5%

Affordability: 74.5%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 84.5%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A 85.72%

Excellent

Quality

95

Somewhat Known

Familiarity

84.5

Expensive

Affordability

74.5

Moderately Available

Availability

84.5

QUALITY Excellent 95%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Expensive 74.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis