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Brand Name Mitchellsmayonnaise
Company Mitchells Fruit Farms Ltd
Category Food & Beverages – Mayonnaise
Market nationwide,international_market
Rating Updated 13th Oct 2025

Brand Audit Summary for Mitchellsmayonnaise.

Mitchells mayonnaise is one of the newest addition in their portfolio, and is considered as one of the fresh and flavorful mayonnaise.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

The oldest brand of Pakistan, famous for its rich and flavorful jam and marmalade, widely available both locally and internationally

Quality: 84.5%

Familiarity: 84.5%

Affordability: 95%

Availability: 95%

Trust: 84.5%

Customer Loyalty: 95%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 91.50%

Good

Quality

84.5

Somewhat Known

Familiarity

84.5

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Good 84.5%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Trusted
A
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis

The oldest brand of Pakistan, famous for its rich and flavorful jam and marmalade, widely available both locally and internationally