Brand Spotlight : Insights and Ratings

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Brand Name Dettol
Company reckitt
Category Personal Care – Soap
Market nationwide,international_market
Rating Updated 29th Sep 2025

Brand Audit Summary for Dettol.

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More

Quality: 74.5%

Familiarity: 74.5%

Affordability: 74.5%

Availability: 84.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 84.5%

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
B+ 78.94%

Fair

Quality

74.5

Low Awareness

Familiarity

74.5

Expensive

Affordability

74.5

Moderately Available

Availability

84.5

QUALITY Fair 74.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Expensive 74.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More