Brand Spotlight : Insights and Ratings

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Brand Name Safeguard
Company procter&gamble
Category Personal Care – Soap
Market nationwide,international_market
Rating Updated 29th Sep 2025

Brand Audit Summary for Safeguard.

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More

Quality: 95%

Familiarity: 95%

Affordability: 95%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 74.5%

Brand Messaging: 84.5%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A 88.06%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Moderately Available

Availability

84.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis

One of the few soap brands of country, when it comes to organic based soaps that redefines beauty standards and glory Read More