Brand Spotlight : Insights and Ratings

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Brand Name Lifebuoy
Company Unilever.pk
Category Personal Care – Soap
Market nationwide,international_market
Rating Updated 29th Sep 2025

Brand Audit Summary for Lifebuoy.

From the house of Uni lever, Lifebouy is among the oldest yet popular brand of pakistan in terms of usage, affordable and availability. Read More

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

One of the oldest and popular brands of Pakistan, in terms of skin care and safety standards. Read More

Quality: 95%

Familiarity: 95%

Affordability: 95%

Availability: 95%

Trust: 95%

Customer Loyalty: 95%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 95.00%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis

Lifebouy is One of the oldest and popular brands of Pakistan, in terms of skin care and safety standards. Read More