Brand Spotlight : Insights and Ratings

Explore Expert Reviews, Consumer Ratings, and a Comprehensive Overview of Your Favorite Brands.

Brand Name Lux
Company Unilever.pk
Category Personal Care – Soap
Market nationwide
Rating Updated 29th Sep 2025

Brand Audit Summary for Lux.

Lux being a top beauty soap brand of Pakistan, it is widely used among the house hold as a beauty care product that reflects on the skin and maintain its overall glory. Read More

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

One of the top and popular brand of Pakistan, with its roots deep inside the local market Read More

Quality: 64.5%

Familiarity: 64.5%

Affordability: 64.5%

Availability: 64.5%

Trust: 64.5%

Customer Loyalty: 64.5%

Brand Messaging: 64.5%

Sustainability: 64.5%

Innovation: 64.5%

Overall Score
B 64.50%

Poor

Quality

64.5

Unknown

Familiarity

64.5

Very Expensive

Affordability

64.5

Rarely Available

Availability

64.5

QUALITY Poor 64.5%
FAMILIARITY Unknown 64.5%
AFFORDABILITY Very Expensive 64.5%
AVAILABILITY Rarely Available 64.5%
TRUST
Unreliable
B
CUSTOMER
LOYALTY
Low
B
BRAND
MESSAGING
Unclear
B
SUSTAINABILITY
No Initiatives
B
INNOVATION
Outdated
B

Expert Analysis

With unlimited variants and fragrances, Lux is among the top brands of Pakistan Read More