Brand Spotlight : Insights and Ratings

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Brand Name Wonder Bread
Company Flowers Food
Category Food & Beverages – Bread
Market nationwide
Rating Updated 22nd Aug 2025

Brand Audit Summary for Wonder Bread.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Familiarity: 84.5%

Affordability: 84.5%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
A 85.67%

Good

Quality

84.5

Somewhat Known

Familiarity

84.5

Fairly Priced

Affordability

84.5

Moderately Available

Availability

84.5

QUALITY Good 84.5%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis