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Brand Name Merit Bread
Company Safina Food Products
Category Food & Beverages – Bread
Market nationwide
Rating Updated 22nd Aug 2025

Brand Audit Summary for Merit Bread.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Familiarity: 84.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 74.5%

Innovation: 84.5%

Overall Score
B+ 78.94%

Good

Quality

84.5

Somewhat Known

Familiarity

84.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Good 84.5%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Minimal
B+
INNOVATION
Innovative
A

Expert Analysis