Brand Spotlight : Insights and Ratings

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Brand Name Sprite
Company Coca Cola Pakistan
Category Food & Beverages – Beverages (Soft Drinks, Juices)
Market nationwide
Rating Updated 31st Oct 2025

Brand Audit Summary for Sprite.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Familiarity: 95%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 84.5%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A 84.67%

Excellent

Quality

95

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis