Brand Audit Summary for Coca Cola.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 95%
One of the top quality beverages in country
Familiarity: 95%
Globally recognized and acceptable
Affordability: 95%
Prices are market competitive
Availability: 74.5%
Not widely available in the country
Customer Loyalty: 95%
Its customers are loyal because of its unique taste
Brand Messaging: 84.5%
it delivers strong message across different mediums
Innovation: 95%
One of the global market leaders of beverage industry
Overall Score A+ 91.56%
Well Known
Familiarity
95
Affordable
Affordability
95
Limited
Availability
74.5
