Brand Spotlight : Insights and Ratings

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Brand Name Mirinda
Company Pakistan Beverages Pvt Ltd
Category Food & Beverages – Beverages (Soft Drinks, Juices)
Market nationwide
Rating Updated 31st Oct 2025

Brand Audit Summary for Mirinda.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Familiarity: 95%

Affordability: 84.5%

Availability: 84.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A 89.17%

Excellent

Quality

95

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Moderately Available

Availability

84.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis