Brand Spotlight : Insights and Ratings

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Brand Name Pepsi
Company Pakistan Beverages Pvt Ltd
Category Food & Beverages – Beverages (Soft Drinks, Juices)
Market nationwide
Rating Updated 4th Aug 2025

Brand Audit Summary for Pepsi.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Loved by every carbonated drink user

Familiarity: 95%

Highly familiar brand

Affordability: 95%

Prices are not high

Availability: 95%

Available in every store and shop through out the country

Trust: 95%

Customer Loyalty: 95%

Carbonated drink user are highly loyal to it

Brand Messaging: 95%

Use multiple ways to endorse itself

Sustainability: 95%

One of the highest revenue generating brand

Innovation: 95%

Market leader in carbonated drink category

Overall Score
A+ 95.00%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis