Brand Audit Summary for Heinz Ketchup.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 95%
One of the top quality imported brands of pakistan
Familiarity: 95%
Well known imported brand of pakistan
Affordability: 74.5%
Prices are high because of import
Availability: 84.5%
Not widely available in country
Customer Loyalty: 84.5%
imported goods lover consumers are loyal to it
Overall Score A 88.50%
Well Known
Familiarity
95
Expensive
Affordability
74.5
Moderately Available
Availability
84.5
