Brand Audit Summary for Shezan Ketchup.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 84.5%
Quality is not as much good as top brands of pakistan
Familiarity: 84.5%
Not as popular as other brands
Affordability: 95%
Prices are market competitive
Availability: 74.5%
Not Widely available as other top brands of Pakistan
Trust: 74.5%
It is not much trusted
Customer Loyalty: 74.5%
Due to low availability
Brand Messaging: 84.5%
Not using effective source of communication
Overall Score A 82.33%
Somewhat Known
Familiarity
84.5
Affordable
Affordability
95
Limited
Availability
74.5
