Brand Audit Summary for Mehran Sauces.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 74.5%
Not as good as other brands
Familiarity: 74.5%
Has very low familiarity as compared to other brands
Affordability: 95%
Prices are market competitive
Availability: 74.5%
Has a very limited availability
Customer Loyalty: 74.5%
Due to less availability
Brand Messaging: 74.5%
Not as much prominent as other brands
Innovation: 74.5%
Not as much innovative
Overall Score B+ 76.78%
Low Awareness
Familiarity
74.5
Affordable
Affordability
95
Limited
Availability
74.5
