Brand Audit Summary for nurpurmilk.

Final Brand Story:

Quality: 84.5%

Source its milk from healthy cows

Familiarity: 74.5%

Not as much popular as other milk brands as per VIS rating

Affordability: 84.5%

Prices are market competitive

Availability: 74.5%

Not available in all cities of country

Trust: 74.5%

Due to unavailability in major cities

Customer Loyalty: 74.5%

As per VIS rating

Brand Messaging: 84.5%

Sustainability: 95%

Yes

Innovation: 84.5%

Some what innovative in terms of packaging