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Brand Name Lipton tea
Company Lipton Teas and Infusions
Category Food & Beverages – Tea / Coffee
Market nationwide,international_market
Rating Updated 8th Oct 2025

Brand Audit Summary for Lipton tea.

Lipton offers a wide range of teas, including its popular Yellow Label black tea

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

One of the oldest, most popular and top rated brand of Pakistan

Quality: 95%

Familiarity: 95%

Affordability: 95%

Availability: 95%

Trust: 95%

Customer Loyalty: 95%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 95.00%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis

Lipton Yellow Label: A classic black tea blend that provides a strong, invigorating taste. It is available in different quantities of tea bags and as loose leaf tea.