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Brand Name Islamabad Tea
Company Islamabad Tea Company
Category Food & Beverages – Tea / Coffee
Market nationwide
Rating Updated 8th Oct 2025

Brand Audit Summary for Islamabad Tea.

The Islamabad Tea Company (ITC) was founded in 1988 and is a Pakistan-based company. It operates nationally and is a known name in Pakistan's tea market, which also includes other major brands like Tapal and Brooke Bond

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Considered as one the top tea brands of Pakistan

Quality: 74.5%

Familiarity: 74.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 74.5%

Innovation: 84.5%

Overall Score
B+ 76.72%

Fair

Quality

74.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Fair 74.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Minimal
B+
INNOVATION
Innovative
A

Expert Analysis

Good taste and aromatic tea and widely used in Islamabad and its territories