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Brand Name Vital Tea
Company The Vital Group
Category Food & Beverages – Tea / Coffee
Market nationwide,international_market
Rating Updated 8th Oct 2025

Brand Audit Summary for Vital Tea.

Vital Tea is a Pakistani brand of tea produced by Vital Group. The company sources its black tea leaves from Kenya and blends them in Pakistan

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

It is the top most and highly emerging brand of Pakistan

Quality: 95%

Familiarity: 95%

Affordability: 84.5%

Availability: 95%

Trust: 95%

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

Overall Score
A+ 92.67%

Excellent

Quality

95

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis

The brand offers a wide range of tea products, including black teas, green teas, and various herbal infusions. Vital Tea is available in different formats, such as loose leaves, traditional tea bags, and round tea bags.