Brand Audit Summary for Giggly.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Quality: 84.5%
Use good quality raw material for production
Familiarity: 84.5%
Not as familiar as other confectionary brands of Pakistan
Affordability: 95%
Prices are cheap
Availability: 95%
Widely available in all over country
Trust: 95%
One of the most trusted brands of Pakistan
Customer Loyalty: 84.5%
Customers can switch to other brands
Overall Score A+ 90.33%
Somewhat Known
Familiarity
84.5
Affordable
Affordability
95
Easily Accessible
Availability
95
